🏒 VGP Analytics Command Center

Vital Guard Pharma Β· Live Department Performance Β· $5,000 System Completion Goal

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🏒 VGP Command Center β€” Department Scorecards
Monthly Revenue
…
OpsFlow Β· Sep 2026
Active Orders
…
In fulfillment
Warm + Hot Leads
…
Priority pipeline
States Sellable
18/50
Licensing coverage
πŸ“Š Department Scorecards β€” Output Β· Cost Β· ROI Β· Status
πŸ“ˆ Revenue Trend (Daily Β· Sep 2026)
πŸ“Š Orders per Day
πŸ”΄πŸŸ‘πŸŸ’ KPI Health β€” All Departments
DepartmentKey MetricValueStatusTrend
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Marketing β€” Full Performance Dashboard Β· Live from VGP Performance Tracker
YTD Ad Spend
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All channels
Total Leads
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Paid + pipeline
Customers Acquired
…
Closed accounts
Customer CAC
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YTD spend Γ· customers
πŸ’° Spend by Channel
Meta (Facebook)
…
Paid ads
Google Ads
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Paid ads
CPM (Avg)
…
Cost per 1K impressions
CPC (Avg)
…
Cost per click
πŸ“ˆ Monthly Ad Spend Trend (2026)
🏒 Spend by Platform
🎯 Leads by Channel
Paid Leads YTD
…
Meta lead campaigns
FB Pipeline Leads
…
All-time from Leads tab
Cost per Lead (CPL)
…
Aug MTD
Sent to Sales
…
Handed off
πŸ“ˆ Monthly Leads Trend (Paid)
πŸ‘₯ Customers Acquired Β· πŸ’° CAC Β· πŸ“‰ Conversion Rates
πŸ‘₯ Customers Acquired
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πŸ’° Customer Acquisition Cost
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πŸ“‰ Conversion Rates
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πŸ’΅ Revenue Generated Β· πŸ“ˆ Gross Profit Β· πŸ“Š ROAS/ROI
⚠️ These tabs exist in the source sheet but have not yet been populated with table data. Once the Revenue Generated, Gross Profit, and ROAS ROI tabs are filled in, this section will auto-update.
πŸ’΅ Revenue Generated⏳ Awaiting Data
Source tabRevenue Generated
StatusNo table data yet
πŸ“ˆ Gross Profit Generated⏳ Awaiting Data
Source tabGross Profit
StatusNo table data yet
πŸ“Š ROAS / ROI⏳ Awaiting Data
Source tabROAS ROI
StatusNo table data yet
πŸ”„ Customer Retention (30/60/90/180-day)
⚠️ Retention tracking not yet active. Populate the Customer Retention tab in the source sheet to enable this section.
πŸ“± Social Growth
FB Followers
…
Facebook Page
IG Followers
…
Instagram
Total Posts YTD
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FB + IG + LinkedIn
Avg Engagement/Post
…
Organic social
πŸ“ˆ Monthly Reach & Impressions
πŸ”— LinkedIn Organic (Recent)
DateImpressionsClicksLikesEngagement
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🌐 Website Traffic Β· πŸ“§ Email/SMS Performance
⚠️ Website traffic is not connected to this sheet. Email/SMS tab exists but has no table data yet. Add entries to the Email SMS tab to activate this section.
πŸ“£ Campaign Performance & Trends
🎯 Lead Pipeline Status
🎯 KPI Scorecard
KPICurrentYTDTargetStatus
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πŸ“£ Paid Campaign Performance (All Time Β· from Ads Log)
CampaignPlatformTotal SpendLeadsCPLImpressionsClicks
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πŸ“‹ Full Lead Pipeline β€” Facebook Leads
Lead IDPharmacy / NameStateContactCreatedStatus
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Purchasing / Suppliers β€” All Orders Overview
Total Spend (All Time)
…
…
Total Orders
…
Unique order numbers
Active Vendors
…
…
Avg Delivery Time
…
Days order β†’ delivered
1 Β· Daily / Weekly / Monthly Purchasing
πŸ“… Monthly Spend Trend
πŸ“‹ Recent OrdersLatest 20
VendorDateProductQtyCost
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2 Β· Purchase Volume by Vendor
🏭 Vendor Spend (Bar)
πŸ’° Spend by Vendor
VendorTotal SpendOrders% of Total
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3–4 Β· Supplier / Vendor Acquisition & New Vendors
🀝 Vendor Acquisition Summary
Total Unique Vendors…
Newest Vendor…
Oldest Vendor…
Date Range…
πŸ†• Vendors β€” First Order Date
VendorFirst OrderTotal OrdersTotal Spend
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5 Β· Price Paid by SKU β€” Top Products
🏷️ SKU Cost Analysis
#SKU / Item No.ProductUnit CostTotal SpendQty Purchased
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6–7 Β· Market Resale Price Β· Expected vs Actual Margin
πŸ’΅ Market Resale PriceAwaiting Data
πŸ“Š Market resale price data not yet connected. This tab shows chart-only data with no resale price columns. Contact Austin to add sell-price column to the sheet.
πŸ“ˆ Expected vs Actual MarginAwaiting Data
πŸ“Š Margin data requires both purchase cost and sell price. Sell price column not yet in sheet. Will auto-compute once data is available.
πŸ“‰ Purchasing ROIAwaiting Data
πŸ“Š ROI = (Revenue βˆ’ Cost) / Cost. Revenue data not yet linked to purchasing records. Will auto-compute once sales-to-purchase mapping is available.
8 Β· Inventory Acquired β€” Top Products by Quantity
πŸ“¦ Top Products by Qty Purchased
πŸ“‹ Inventory Acquired Detail
#ProductVendorQtyTotal Spend
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10 Β· Purchasing Speed β€” Order to Delivery
⚑ Avg Delivery Days by Vendor
πŸ“‹ Delivery Speed per Vendor
VendorAvg DaysMin DaysMax DaysTracked Orders
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11 Β· Vendor Recurrence / Reliability
πŸ”„ Vendor Order Frequency & Reliability
VendorTotal OrdersTotal ItemsTotal SpendAvg Order ValueAvg Delivery DaysReliability
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πŸ“¦ Inventory / Warehouse Dashboard β€” VGP Diabetic Supplies
Inventory Value (Cost)
…
Total cost basis
Retail Value
…
Potential at sale price
Gross Margin %
…
Projected gross margin
Units On Hand
…
Total units in stock
πŸ“¦ Section 1 β€” Inventory Value & SKUs
Active SKUs
…
SKUs with inventory
In-Stock Items
…
Items with stock
Low-Stock Items
…
Near reorder point
Out of Stock
…
Zero units on hand
πŸ“ˆ Inventory Value Trend
πŸ’° Margin Breakdown
Cost Basis…
Retail Value…
Projected Gross Margin…
Gross Margin %…
Margin Efficiency…
πŸ”„ Section 2 β€” Inventory Turns & Performance Rates
Inventory Turns
…
OUT Γ· avg on hand
Days Inv. Outstanding
…
On hand Γ· daily usage
Sell-Through Rate
…
OUT Γ· (Open + IN)
Fulfillment Time
…
Avg processing (OpsFlow)
🚚 Section 3 β€” Receiving / Shipping Volume
πŸ“Š Monthly IN vs OUT Volume
πŸ“₯ Recent Receiving Log (last 10)
RCV#DateSKUProductQtyLocation
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πŸ“‹ Recent Movements (last 15)
DateSKUProductTypeQtyClient
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⚠️ Section 4 β€” Expiration Exposure & Aging
Expired Value
$581.40
Already expired lots
Expiring ≀30 days
$0.00
Imminent risk
Expiring ≀60 days
$176.50
Near-term risk
Expiring ≀90 days
$475.00
Short-term risk
πŸ“… Lot Expiry β€” Expired & Near-Expiry Items (<90 days)
SKUProductLot/BatchExpiry DateQty On HandLocationStatus
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🐌 Section 5 β€” Slow / Dead Inventory
Zero-Movement SKUs
…
Stock on hand, no sales
🐌 SKUs with Stock but Zero Movement
#SKUProductOn HandTotal OUTStatus
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πŸ’² Section 6 β€” Market Resale Prices
πŸ’² Top 20 SKUs by Sale Price
#SKUProductSale PriceSource
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πŸ“¦ Section 7 β€” Returns & Damages
πŸ”„ Returns Log🟒 Tracking Active
Return#DateTypeOrder/RefCustomer/SupplierSKUProductQty Returned
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Returns tracking is active. Records will appear here as they are logged.
⏳ Section 8 β€” Awaiting Data
🎯 Order Accuracy
πŸ“Š
Awaiting Data
Order accuracy tracking not yet configured. Connect order management system to enable.
🚚 Shipping Cost / Order
πŸ’Έ
Awaiting Data
Shipping cost data not yet available. Connect shipping carrier integration to enable.
🏭 Section 9 β€” Warehouse Productivity
NABP Readiness
100%
10/10 sections done
Total Movements
…
All IN + OUT records
IN Movements
…
Receiving events
OUT Movements
…
Shipping / sales events
🏭 NABP Accreditation Status🟒 100% Complete
Section 1 β€” Facility & Personnelβœ… Complete
Section 2 β€” Drug Storageβœ… Complete
Section 3 β€” Purchasing & Receivingβœ… Complete
Section 4 β€” Inventory Controlβœ… Complete
Section 5 β€” Record Keepingβœ… Complete
Section 6 β€” Returns & Recallsβœ… Complete
Section 7 β€” Labeling & Repackagingβœ… Complete
Section 8 β€” Distributionβœ… Complete
Section 9 β€” Customer Serviceβœ… Complete
Section 10 β€” Quality Assuranceβœ… Complete
⏳ 2 items pending external review (state submissions). Internal preparation 100% complete.
πŸͺͺ Licensing / Compliance / Operations β€” State Expansion Dashboard
States Sellable
18/50
WDD Β· License-Free Β· Sales Tax
WDD Licensed
5
AL Β· CT Β· PA Β· WV Β· WI
Applications Active
…
In Progress + Applied
Total WDD Fees
$28,978
Initial fees committed
πŸ—ΊοΈ State Coverage
Sellable Coverage Breakdown
πŸ“Š Coverage Progress
States Sellable18 / 50
Overall Sellable Progress36%
WDD Licensed (5)AL, CT, PA, WV, WI
License-Free (1)TX
Sales Tax OTC-Only (13)13 states
Controlled SubstancesPA (limited)
WDD Permitted1
Not Yet Covered32 states
βœ… Sellable States (18)🟒 Active
StateCategoryRX SellableOTC SellableBasis
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πŸ“‹ Operational Status / Application Pipeline
WDD Application Status Breakdown
πŸ“Š Pipeline Summary
Licensed5
In Progress…
Permitted1
Applied (Rollup)6
Not Started192
Total Records250
πŸ—ΊοΈ All States β€” WDD Application Status
StateWDD StatusStageDate SubmittedEst. Processing
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πŸ’° Fees & Renewals
States w/ Fee
44
Of 50 tracked
Paid
10
Payment confirmed
In Transit
5
Mailed / processing
Licensed (no fee)
3
Fee waived
πŸ’° WDD Fees by State
StateInitial FeeRenewal FeeBackground CheckMethodStatus
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πŸ“‘ WDD Application Details
πŸ“„ State Application Notes
StateWDD ApplicationNotesControlled
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πŸ“Š Document Completion & Bottlenecks
πŸ“ˆ Completion Rates (250 total records)
Licensed6 / 250  (2.4%)
Applied6 / 250  (2.4%)
In Progress46 / 250  (18.4%)
Not Started192 / 250  (76.8%)
Overall Active Rate23.2%
Licensed Rate2.4%
Target100% WDD Coverage (50 states)
⚠️ Bottlenecks & Flagged Issues
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🏭 NABP Inspection Readiness
🏭 NABP Checklist Status βœ… 10 Sections Complete
NABP Drug Distributor Accreditation β€” 10 of 10 checklist sections verified complete. 2 external items pending.
Business & Licensureβœ… Complete
Facility Requirementsβœ… Complete
Designated Representativeβœ… Complete
Personnelβœ… Complete
SOPsβœ… Complete
DSCSA Complianceβœ… Complete
Recordkeepingβœ… Complete
Securityβœ… Complete
Quality Managementβœ… Complete
Inspection Readinessβœ… Complete
⚠️ Pending External Items ⚠️ 2 Awaiting
These 2 items require external action. Internal readiness is 100% complete.
Eligibility Letter Received⚠️ Pending
Inspection Scheduled⚠️ Pending
Facility4554 N 126th St, Butler WI 53007
Designated Rep.Amond Tilley
Accreditation TypeNABP Drug Distributor
Internal Readiness100%
Overall (incl. external)83%
πŸ“ˆ Departmental Performance
πŸ‘€ Department Overview🟒 Active
Department LeadAlma Mari
RoleDesignated Representative
Total States Tracked50
States Licensed (WDD)5
States In Progress44
Sellable States18 / 50
License TypesWDD Β· Sales Tax Β· Controlled Sub.
Application PaceMulti-state simultaneous
🧾 Sales Tax Status (App_SalesTax)
StateRequirementsNotes
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Warehouse β€” NABP Drug Distributor Accreditation
NABP Readiness
…
Of all required items
Completed Items
…
…
Remaining
…
In progress or not started
Overdue Items
…
Immediate attention needed
πŸ“ˆ NABP Readiness Trend (Jul–Now)
πŸ“ Facility Details
Facility4554 N 126th St, Butler WI 53007
Designated RepresentativeAmond Tilley
Accreditation TypeNABP Drug Distributor (formerly VAWD)
High-Priority Items…
Status🟒 Nearly Complete
⚠️ Austin's Required Warehouse Metrics β€” Status
NABP Readiness %βœ… Live
Receiving/Shipping Volume⏳ Needs daily log
Order Accuracy⏳ Tracking setup needed
Fulfillment Time⏳ Order timestamps needed
Shipping Cost / Order❌ Needs carrier data
Returns / Damages❌ Tracking not yet set up
Warehouse Productivity❌ Needs labor tracking
Sales β€” OpsFlow Command Center Β· Live Data + Snapshot Sep 24 2026
Monthly Revenue
…
Sep 2026 (live orders)
Active Orders
…
In progress
Total Pipeline Value
…
All orders YTD
Total Leads
…
All pipeline contacts
πŸ“… 1. Sales by Day / Month
πŸ’° Revenue per Day (Last 14 Days)
πŸ“¦ Orders per Day (Last 14 Days)
πŸ“† Monthly Summary (Jun–Sep 2026)
MonthOrdersRevenueAvg Order Value
πŸ“¦ 2. Orders
Total Orders YTD
…
All time
Completed
…
Delivered & closed
Active / In Progress
…
Being processed
Unpaid
…
Awaiting payment
In Transit
…
Shipped, en route
Delivered
…
Confirmed received
Payment Method
…
Dominant method
πŸ”„ Stage Distribution
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πŸ’° 3. Average Order Value
Overall AOV
…
Total value Γ· total orders
Highest Single Order
$31,985
A Family Pharmacy Hesperia Β· 5 orders
Sep 2026 AOV
$4,289
$210,179 Γ· 49 Sep orders
πŸ‘₯ 4. Customers Β· CLV Β· CAC
Total Customers
…
Unique pharmacy partners
Avg Orders / Customer
…
Repeat rate indicator
Customer Lifetime Value
…
Revenue Γ· customers
Customer Acq. Cost
…
Mktg YTD Γ· partners
🎯 5. Lead Volume & Funnel
Total Leads
…
All pipeline contacts
Warm Leads
…
Engaged, interested
Hot Leads
…
High priority
Conversion Rate
…
Closed Γ· total leads
πŸ”½ Lead Funnel Stages
πŸ“Š Funnel Breakdown
πŸ“ˆ 6. Sales Pipeline Value & Win/Loss
Pipeline Value
…
Total orders YTD value
Completion Rate
…
Completed Γ· total orders
Win Rate
6.9%
Closed Γ· (closed+NI+down)
Pending Orders
…
In fulfillment queue
Not Interested
92
Lost β€” NI response
Closed Down
3
Account closed
Not a Pharma
10
Disqualified at contact
⏱ 7. Sales Cycle & Fulfillment Time
Avg Fulfillment Time
…
Order placed β†’ shipped
Avg Fulfillment (Days)
4.5 days
107.8 hrs Γ· 24
Lead β†’ Closed Cycle
β€”
Not tracked in current system
πŸ‘€ 8. Activity by Salesperson β€” Live (OpsFlow_Feed)
πŸ“Š Per-Rep Activity (Leads Β· Calls Β· Emails Β· Follow-Up)
πŸ“‹ Rep Performance β€” Cumulative All-Time Live from OpsFlow_Feed Β· Nelson & Mariebeth hidden
RepLeadsCallsEmailsNew ContactFollow UpWarmHotPendingClosed
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πŸ’° Rep Revenue β€” Order Snapshot
πŸ“ž 9. Calls, Emails & Follow-Ups
Total Calls
…
All reps Β· all time
Total Emails
…
All reps Β· all time
New Contact
…
First outreach touches
Follow-Ups
…
Return contact touches
🎯 Manager KPI Targets vs Actuals β€” Live
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πŸ”„ 10. Customer Retention & Repeat Order Frequency
Repeat Customers
…
Placed >1 order
Avg Orders / Customer
…
Orders per unique partner
Repeat Customer Rate
…
% customers w/ >1 order
πŸ—ΊοΈ 11. Sales by State / Territory
πŸ“Š Top States by Orders
πŸ—ΊοΈ State Breakdown (Top 10)
StateOrdersRevenue% of Total
πŸ† 12. Top Customers & Product Concentration
πŸ‘‘ Top Customers (by Revenue)
CompanyStateOrdersRevenue% Total
πŸ§ͺ Top Products (by Revenue)
ProductRevenue
⚠️ 13. Awaiting Data β€” Metrics Pending Additional Sources
The following metrics require additional data sources not yet connected:
  • Gross Profit / GP by Salesperson β€” needs cost data from Purchasing
  • True Customer Lifetime Value β€” needs multi-year historical order data
  • Shipping Cost per Order β€” needs shipping invoice integration
  • Lead β†’ Close Cycle Time β€” needs CRM date-stamp on lead creation vs close date
πŸ‘₯ HR / Payroll β€” Staff Attendance & Productivity
Active Staff
…
Currently working
Roster Count
…
Total employees
Total Hours Logged
…
All employees
Avg Hours/Employee
…
Productivity
🏒 VGP Staff🟒 Live
#NameHoursDaysStatus
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πŸ₯ UMS Staff🟒 Live
#NameHoursDaysStatus
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⏱ Hours by Employee
⚠️ Awaiting: Payroll amounts, dept assignment, KPI targets, leave tracking.
πŸ’° Finance / Revenue β€” OpsFlow Order Data Β· Sep 2026
Monthly Revenue
$210,668.88
Sep 2026 Β· OpsFlow
Active Pipeline
$107,910.00
Non-completed orders
Unpaid (Net 30)
12 orders
Awaiting collection
Avg Order Value
$3,248
72 total orders
πŸ“ˆ Monthly Revenue Trend (Jun–Sep 2026)
πŸ“Š Revenue by State (Top 10)
πŸ’΅ Revenue Breakdown
Sep Revenue$210,178.79
Aug Revenue$18,174.58
Jul Revenue$4,526.66
Jun Revenue$977.89
MoM Growth (Sep vs Aug)+1,057%
Collected (Accounting)$125,948.55
Est. Net Profit$122,143.02
Receivable Outstanding$41,207.00
πŸ“Š Payment Terms
Net 30100% of orders
Completed (collected)54 orders Β· $125,948.55
Unpaid / Outstanding12 orders
In Transit30 orders
Delivered20 orders
Total Orders (all time)72
πŸ† Top Revenue Customers
A Family Pharmacy (CA)$31,985
Pine Plains Pharmacy (NY)$24,000
Apollo Pharmacy (NY)$21,800
Sequin Pharmacy (TX)$17,350
Town & Country Drug (TX)$12,895
⚠️ Awaiting: COGS, gross profit per order, expenses, payroll. Connect QuickBooks or a manual accounting sheet for full P&L.
πŸ—‚οΈ Management β€” Master Task Queue Β· Department Performance
Departments Tracked
12
VGP departments
Highest Completion
…
Leading dept
Avg Completion
…
All depts
Needs Attention
…
Lowest completion
πŸ“Š Task Completion % by Department
πŸ“‹ Dept Leaderboard
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ℹ️ Live from Master Task Queue. Completion % = Completed Γ· total tasks per dept tab.