π’ VGP Command Center β Department Scorecards
Monthly Revenue
β¦
OpsFlow Β· Sep 2026
Active Orders
β¦
In fulfillment
Warm + Hot Leads
β¦
Priority pipeline
States Sellable
18/50
Licensing coverage
π Department Scorecards β Output Β· Cost Β· ROI Β· Status
π Revenue Trend (Daily Β· Sep 2026)
π Orders per Day
π΄π‘π’ KPI Health β All Departments
| Department | Key Metric | Value | Status | Trend |
|---|---|---|---|---|
| Loading⦠| ||||
Marketing β Full Performance Dashboard Β· Live from VGP Performance Tracker
YTD Ad Spend
β¦
All channels
Total Leads
β¦
Paid + pipeline
Customers Acquired
β¦
Closed accounts
Customer CAC
β¦
YTD spend Γ· customers
π° Spend by Channel
Meta (Facebook)
β¦
Paid ads
Google Ads
β¦
Paid ads
CPM (Avg)
β¦
Cost per 1K impressions
CPC (Avg)
β¦
Cost per click
π Monthly Ad Spend Trend (2026)
π’ Spend by Platform
π― Leads by Channel
Paid Leads YTD
β¦
Meta lead campaigns
FB Pipeline Leads
β¦
All-time from Leads tab
Cost per Lead (CPL)
β¦
Aug MTD
Sent to Sales
β¦
Handed off
π Monthly Leads Trend (Paid)
π₯ Customers Acquired Β· π° CAC Β· π Conversion Rates
π₯ Customers Acquired
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π° Customer Acquisition Cost
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π Conversion Rates
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π΅ Revenue Generated Β· π Gross Profit Β· π ROAS/ROI
β οΈ These tabs exist in the source sheet but have not yet been populated with table data. Once the Revenue Generated, Gross Profit, and ROAS ROI tabs are filled in, this section will auto-update.
π΅ Revenue Generatedβ³ Awaiting Data
Source tabRevenue Generated
StatusNo table data yet
π Gross Profit Generatedβ³ Awaiting Data
Source tabGross Profit
StatusNo table data yet
π ROAS / ROIβ³ Awaiting Data
Source tabROAS ROI
StatusNo table data yet
π Customer Retention (30/60/90/180-day)
β οΈ Retention tracking not yet active. Populate the Customer Retention tab in the source sheet to enable this section.
π± Social Growth
FB Followers
β¦
Facebook Page
IG Followers
β¦
Instagram
Total Posts YTD
β¦
FB + IG + LinkedIn
Avg Engagement/Post
β¦
Organic social
π Monthly Reach & Impressions
π LinkedIn Organic (Recent)
| Date | Impressions | Clicks | Likes | Engagement |
|---|---|---|---|---|
| Loading⦠| ||||
π Website Traffic Β· π§ Email/SMS Performance
β οΈ Website traffic is not connected to this sheet. Email/SMS tab exists but has no table data yet. Add entries to the Email SMS tab to activate this section.
π£ Campaign Performance & Trends
π― Lead Pipeline Status
π― KPI Scorecard
| KPI | Current | YTD | Target | Status |
|---|---|---|---|---|
| Loading⦠| ||||
π£ Paid Campaign Performance (All Time Β· from Ads Log)
| Campaign | Platform | Total Spend | Leads | CPL | Impressions | Clicks |
|---|---|---|---|---|---|---|
| Loading⦠| ||||||
π Full Lead Pipeline β Facebook Leads
| Lead ID | Pharmacy / Name | State | Contact | Created | Status |
|---|---|---|---|---|---|
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Purchasing / Suppliers β All Orders Overview
Total Spend (All Time)
β¦
β¦
Total Orders
β¦
Unique order numbers
Active Vendors
β¦
β¦
Avg Delivery Time
β¦
Days order β delivered
1 Β· Daily / Weekly / Monthly Purchasing
π
Monthly Spend Trend
π Recent OrdersLatest 20
| Vendor | Date | Product | Qty | Cost |
|---|---|---|---|---|
| Loading⦠| ||||
2 Β· Purchase Volume by Vendor
π Vendor Spend (Bar)
π° Spend by Vendor
| Vendor | Total Spend | Orders | % of Total |
|---|---|---|---|
| Loading⦠| |||
3β4 Β· Supplier / Vendor Acquisition & New Vendors
π€ Vendor Acquisition Summary
Total Unique Vendorsβ¦
Newest Vendorβ¦
Oldest Vendorβ¦
Date Rangeβ¦
π Vendors β First Order Date
| Vendor | First Order | Total Orders | Total Spend |
|---|---|---|---|
| Loading⦠| |||
5 Β· Price Paid by SKU β Top Products
π·οΈ SKU Cost Analysis
| # | SKU / Item No. | Product | Unit Cost | Total Spend | Qty Purchased |
|---|---|---|---|---|---|
| Loading⦠| |||||
6β7 Β· Market Resale Price Β· Expected vs Actual Margin
π΅ Market Resale PriceAwaiting Data
π Market resale price data not yet connected. This tab shows chart-only data with no resale price columns. Contact Austin to add sell-price column to the sheet.
π Expected vs Actual MarginAwaiting Data
π Margin data requires both purchase cost and sell price. Sell price column not yet in sheet. Will auto-compute once data is available.
π Purchasing ROIAwaiting Data
π ROI = (Revenue β Cost) / Cost. Revenue data not yet linked to purchasing records. Will auto-compute once sales-to-purchase mapping is available.
8 Β· Inventory Acquired β Top Products by Quantity
π¦ Top Products by Qty Purchased
π Inventory Acquired Detail
| # | Product | Vendor | Qty | Total Spend |
|---|---|---|---|---|
| Loading⦠| ||||
10 Β· Purchasing Speed β Order to Delivery
β‘ Avg Delivery Days by Vendor
π Delivery Speed per Vendor
| Vendor | Avg Days | Min Days | Max Days | Tracked Orders |
|---|---|---|---|---|
| Loading⦠| ||||
11 Β· Vendor Recurrence / Reliability
π Vendor Order Frequency & Reliability
| Vendor | Total Orders | Total Items | Total Spend | Avg Order Value | Avg Delivery Days | Reliability |
|---|---|---|---|---|---|---|
| Loading⦠| ||||||
π¦ Inventory / Warehouse Dashboard β VGP Diabetic Supplies
Inventory Value (Cost)
β¦
Total cost basis
Retail Value
β¦
Potential at sale price
Gross Margin %
β¦
Projected gross margin
Units On Hand
β¦
Total units in stock
π¦ Section 1 β Inventory Value & SKUs
Active SKUs
β¦
SKUs with inventory
In-Stock Items
β¦
Items with stock
Low-Stock Items
β¦
Near reorder point
Out of Stock
β¦
Zero units on hand
π Inventory Value Trend
π° Margin Breakdown
Cost Basisβ¦
Retail Valueβ¦
Projected Gross Marginβ¦
Gross Margin %β¦
π Section 2 β Inventory Turns & Performance Rates
Inventory Turns
β¦
OUT Γ· avg on hand
Days Inv. Outstanding
β¦
On hand Γ· daily usage
Sell-Through Rate
β¦
OUT Γ· (Open + IN)
Fulfillment Time
β¦
Avg processing (OpsFlow)
π Section 3 β Receiving / Shipping Volume
π Monthly IN vs OUT Volume
π₯ Recent Receiving Log (last 10)
| RCV# | Date | SKU | Product | Qty | Location |
|---|---|---|---|---|---|
| Loading⦠| |||||
π Recent Movements (last 15)
| Date | SKU | Product | Type | Qty | Client |
|---|---|---|---|---|---|
| Loading⦠| |||||
β οΈ Section 4 β Expiration Exposure & Aging
Expired Value
$581.40
Already expired lots
Expiring β€30 days
$0.00
Imminent risk
Expiring β€60 days
$176.50
Near-term risk
Expiring β€90 days
$475.00
Short-term risk
π
Lot Expiry β Expired & Near-Expiry Items (<90 days)
| SKU | Product | Lot/Batch | Expiry Date | Qty On Hand | Location | Status |
|---|---|---|---|---|---|---|
| Loading⦠| ||||||
π Section 5 β Slow / Dead Inventory
Zero-Movement SKUs
β¦
Stock on hand, no sales
π SKUs with Stock but Zero Movement
| # | SKU | Product | On Hand | Total OUT | Status |
|---|---|---|---|---|---|
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π² Section 6 β Market Resale Prices
π² Top 20 SKUs by Sale Price
| # | SKU | Product | Sale Price | Source |
|---|---|---|---|---|
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π¦ Section 7 β Returns & Damages
π Returns Logπ’ Tracking Active
| Return# | Date | Type | Order/Ref | Customer/Supplier | SKU | Product | Qty Returned |
|---|---|---|---|---|---|---|---|
| Loading⦠| |||||||
Returns tracking is active. Records will appear here as they are logged.
β³ Section 8 β Awaiting Data
π― Order Accuracy
π
Awaiting Data
Order accuracy tracking not yet configured. Connect order management system to enable.
π Shipping Cost / Order
πΈ
Awaiting Data
Shipping cost data not yet available. Connect shipping carrier integration to enable.
π Section 9 β Warehouse Productivity
NABP Readiness
100%
10/10 sections done
Total Movements
β¦
All IN + OUT records
IN Movements
β¦
Receiving events
OUT Movements
β¦
Shipping / sales events
π NABP Accreditation Statusπ’ 100% Complete
Section 1 β Facility & Personnelβ
Complete
Section 2 β Drug Storageβ
Complete
Section 3 β Purchasing & Receivingβ
Complete
Section 4 β Inventory Controlβ
Complete
Section 5 β Record Keepingβ
Complete
Section 6 β Returns & Recallsβ
Complete
Section 7 β Labeling & Repackagingβ
Complete
Section 8 β Distributionβ
Complete
Section 9 β Customer Serviceβ
Complete
Section 10 β Quality Assuranceβ
Complete
β³ 2 items pending external review (state submissions). Internal preparation 100% complete.
πͺͺ Licensing / Compliance / Operations β State Expansion Dashboard
States Sellable
18/50
WDD Β· License-Free Β· Sales Tax
WDD Licensed
5
AL Β· CT Β· PA Β· WV Β· WI
Applications Active
β¦
In Progress + Applied
Total WDD Fees
$28,978
Initial fees committed
πΊοΈ State Coverage
Sellable Coverage Breakdown
π Coverage Progress
States Sellable18 / 50
WDD Licensed (5)AL, CT, PA, WV, WI
License-Free (1)TX
Sales Tax OTC-Only (13)13 states
Controlled SubstancesPA (limited)
WDD Permitted1
Not Yet Covered32 states
β
Sellable States (18)π’ Active
| State | Category | RX Sellable | OTC Sellable | Basis |
|---|---|---|---|---|
| Loading⦠| ||||
π Operational Status / Application Pipeline
WDD Application Status Breakdown
π Pipeline Summary
Licensed5
In Progressβ¦
Permitted1
Applied (Rollup)6
Not Started192
Total Records250
πΊοΈ All States β WDD Application Status
| State | WDD Status | Stage | Date Submitted | Est. Processing |
|---|---|---|---|---|
| Loading⦠| ||||
π° Fees & Renewals
States w/ Fee
44
Of 50 tracked
Paid
10
Payment confirmed
In Transit
5
Mailed / processing
Licensed (no fee)
3
Fee waived
π° WDD Fees by State
| State | Initial Fee | Renewal Fee | Background Check | Method | Status |
|---|---|---|---|---|---|
| Loading⦠| |||||
π WDD Application Details
π State Application Notes
| State | WDD Application | Notes | Controlled |
|---|---|---|---|
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π Document Completion & Bottlenecks
π Completion Rates (250 total records)
Overall Active Rate23.2%
Licensed Rate2.4%
Target100% WDD Coverage (50 states)
β οΈ Bottlenecks & Flagged Issues
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π NABP Inspection Readiness
π NABP Checklist Status
β
10 Sections Complete
NABP Drug Distributor Accreditation β 10 of 10 checklist sections verified complete. 2 external items pending.
Business & Licensureβ
Complete
Facility Requirementsβ
Complete
Designated Representativeβ
Complete
Personnelβ
Complete
SOPsβ
Complete
DSCSA Complianceβ
Complete
Recordkeepingβ
Complete
Securityβ
Complete
Quality Managementβ
Complete
Inspection Readinessβ
Complete
β οΈ Pending External Items
β οΈ 2 Awaiting
These 2 items require external action. Internal readiness is 100% complete.
Eligibility Letter Receivedβ οΈ Pending
Inspection Scheduledβ οΈ Pending
Facility4554 N 126th St, Butler WI 53007
Designated Rep.Amond Tilley
Accreditation TypeNABP Drug Distributor
π Departmental Performance
π€ Department Overviewπ’ Active
Department LeadAlma Mari
RoleDesignated Representative
Total States Tracked50
States Licensed (WDD)5
States In Progress44
Sellable States18 / 50
License TypesWDD Β· Sales Tax Β· Controlled Sub.
Application PaceMulti-state simultaneous
π§Ύ Sales Tax Status (App_SalesTax)
| State | Requirements | Notes |
|---|---|---|
| Loading⦠| ||
Warehouse β NABP Drug Distributor Accreditation
NABP Readiness
β¦
Of all required items
Completed Items
β¦
β¦
Remaining
β¦
In progress or not started
Overdue Items
β¦
Immediate attention needed
π NABP Readiness Trend (JulβNow)
π Facility Details
Facility4554 N 126th St, Butler WI 53007
Designated RepresentativeAmond Tilley
Accreditation TypeNABP Drug Distributor (formerly VAWD)
High-Priority Itemsβ¦
Statusπ’ Nearly Complete
β οΈ Austin's Required Warehouse Metrics β Status
NABP Readiness %β
Live
Receiving/Shipping Volumeβ³ Needs daily log
Order Accuracyβ³ Tracking setup needed
Fulfillment Timeβ³ Order timestamps needed
Shipping Cost / Orderβ Needs carrier data
Returns / Damagesβ Tracking not yet set up
Warehouse Productivityβ Needs labor tracking
Sales β OpsFlow Command Center Β· Live Data + Snapshot Sep 24 2026
Monthly Revenue
β¦
Sep 2026 (live orders)
Active Orders
β¦
In progress
Total Pipeline Value
β¦
All orders YTD
Total Leads
β¦
All pipeline contacts
π
1. Sales by Day / Month
π° Revenue per Day (Last 14 Days)
π¦ Orders per Day (Last 14 Days)
π Monthly Summary (JunβSep 2026)
| Month | Orders | Revenue | Avg Order Value |
|---|
π¦ 2. Orders
Total Orders YTD
β¦
All time
Completed
β¦
Delivered & closed
Active / In Progress
β¦
Being processed
Unpaid
β¦
Awaiting payment
In Transit
β¦
Shipped, en route
Delivered
β¦
Confirmed received
Payment Method
β¦
Dominant method
π Stage Distribution
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π° 3. Average Order Value
Overall AOV
β¦
Total value Γ· total orders
Highest Single Order
$31,985
A Family Pharmacy Hesperia Β· 5 orders
Sep 2026 AOV
$4,289
$210,179 Γ· 49 Sep orders
π₯ 4. Customers Β· CLV Β· CAC
Total Customers
β¦
Unique pharmacy partners
Avg Orders / Customer
β¦
Repeat rate indicator
Customer Lifetime Value
β¦
Revenue Γ· customers
Customer Acq. Cost
β¦
Mktg YTD Γ· partners
π― 5. Lead Volume & Funnel
Total Leads
β¦
All pipeline contacts
Warm Leads
β¦
Engaged, interested
Hot Leads
β¦
High priority
Conversion Rate
β¦
Closed Γ· total leads
π½ Lead Funnel Stages
π Funnel Breakdown
π 6. Sales Pipeline Value & Win/Loss
Pipeline Value
β¦
Total orders YTD value
Completion Rate
β¦
Completed Γ· total orders
Win Rate
6.9%
Closed Γ· (closed+NI+down)
Pending Orders
β¦
In fulfillment queue
Not Interested
92
Lost β NI response
Closed Down
3
Account closed
Not a Pharma
10
Disqualified at contact
β± 7. Sales Cycle & Fulfillment Time
Avg Fulfillment Time
β¦
Order placed β shipped
Avg Fulfillment (Days)
4.5 days
107.8 hrs Γ· 24
Lead β Closed Cycle
β
Not tracked in current system
π€ 8. Activity by Salesperson β Live (OpsFlow_Feed)
π Per-Rep Activity (Leads Β· Calls Β· Emails Β· Follow-Up)
π Rep Performance β Cumulative All-Time
Live from OpsFlow_Feed Β· Nelson & Mariebeth hidden
| Rep | Leads | Calls | Emails | New Contact | Follow Up | Warm | Hot | Pending | Closed |
|---|---|---|---|---|---|---|---|---|---|
| Loading live data⦠| |||||||||
π° Rep Revenue β Order Snapshot
π 9. Calls, Emails & Follow-Ups
Total Calls
β¦
All reps Β· all time
Total Emails
β¦
All reps Β· all time
New Contact
β¦
First outreach touches
Follow-Ups
β¦
Return contact touches
π― Manager KPI Targets vs Actuals β Live
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π 10. Customer Retention & Repeat Order Frequency
Repeat Customers
β¦
Placed >1 order
Avg Orders / Customer
β¦
Orders per unique partner
Repeat Customer Rate
β¦
% customers w/ >1 order
πΊοΈ 11. Sales by State / Territory
π Top States by Orders
πΊοΈ State Breakdown (Top 10)
| State | Orders | Revenue | % of Total |
|---|
π 12. Top Customers & Product Concentration
π Top Customers (by Revenue)
| Company | State | Orders | Revenue | % Total |
|---|
π§ͺ Top Products (by Revenue)
| Product | Revenue |
|---|
β οΈ 13. Awaiting Data β Metrics Pending Additional Sources
The following metrics require additional data sources not yet connected:
- Gross Profit / GP by Salesperson β needs cost data from Purchasing
- True Customer Lifetime Value β needs multi-year historical order data
- Shipping Cost per Order β needs shipping invoice integration
- Lead β Close Cycle Time β needs CRM date-stamp on lead creation vs close date
π₯ HR / Payroll β Staff Attendance & Productivity
Active Staff
β¦
Currently working
Roster Count
β¦
Total employees
Total Hours Logged
β¦
All employees
Avg Hours/Employee
β¦
Productivity
π’ VGP Staffπ’ Live
| # | Name | Hours | Days | Status |
|---|---|---|---|---|
| Loading⦠| ||||
π₯ UMS Staffπ’ Live
| # | Name | Hours | Days | Status |
|---|---|---|---|---|
| Loading⦠| ||||
β± Hours by Employee
β οΈ Awaiting: Payroll amounts, dept assignment, KPI targets, leave tracking.
π° Finance / Revenue β OpsFlow Order Data Β· Sep 2026
Monthly Revenue
$210,668.88
Sep 2026 Β· OpsFlow
Active Pipeline
$107,910.00
Non-completed orders
Unpaid (Net 30)
12 orders
Awaiting collection
Avg Order Value
$3,248
72 total orders
π Monthly Revenue Trend (JunβSep 2026)
π Revenue by State (Top 10)
π΅ Revenue Breakdown
Sep Revenue$210,178.79
Aug Revenue$18,174.58
Jul Revenue$4,526.66
Jun Revenue$977.89
MoM Growth (Sep vs Aug)+1,057%
Collected (Accounting)$125,948.55
Est. Net Profit$122,143.02
Receivable Outstanding$41,207.00
π Payment Terms
Net 30100% of orders
Completed (collected)54 orders Β· $125,948.55
Unpaid / Outstanding12 orders
In Transit30 orders
Delivered20 orders
Total Orders (all time)72
π Top Revenue Customers
A Family Pharmacy (CA)$31,985
Pine Plains Pharmacy (NY)$24,000
Apollo Pharmacy (NY)$21,800
Sequin Pharmacy (TX)$17,350
Town & Country Drug (TX)$12,895
β οΈ Awaiting: COGS, gross profit per order, expenses, payroll. Connect QuickBooks or a manual accounting sheet for full P&L.
ποΈ Management β Master Task Queue Β· Department Performance
Departments Tracked
12
VGP departments
Highest Completion
β¦
Leading dept
Avg Completion
β¦
All depts
Needs Attention
β¦
Lowest completion
π Task Completion % by Department
π Dept Leaderboard
Loadingβ¦
βΉοΈ Live from Master Task Queue. Completion % = Completed Γ· total tasks per dept tab.